Event Planning & Consulting
Creative Design & Development
Equipment Engineering & Logistics
On-Site Setup & Event Production
Post Production & Content Amplification
Just kidding…but we get it. Everyone’s high-fiving each other and celebrating a successful event. You’re ready to be done, perhaps get back to other work you’ve had on the back burner for a while…or better yet, go on vacation!
When the event wraps, you’re absolutely welcome to take a break. You deserve it. That said, there are some final step activities that always stand to bring huge value and overall return on your event investment.
If there’s any marketing or brand building component to your event goals, you’re going to want to leverage all of the content that was created during your event into new places, for new audiences, and over long periods of time. It’s easier than it sounds…and we can help you.
Not everyone was available to attend your event, but you can bring the best stuff to them, wherever they are, in the format that they prefer.
Imagine creating short videos, articles, quick insights, quotes, sound bytes and other smaller pieces of content which could be deployed on company websites, in social media, email campaigns, advertising, and branding efforts.
The point is that you’re probably not hosting large-scale events every day. It’s a good idea to get the most mileage out of them as you can – filling in the down time and keeping your organization top of mind over the long haul.
Your event is a treasure trove of content waiting to happen…don’t let it slip away. You’ve got longer presentations or performances broken apart into small, targeted pieces which can be deployed on website and social media over time. The best moments of your event can be preserved, resurfacing on occasion to help your company stay top of mind until your next event…and beyond.
At the beginning of our adventure, we sought to define exactly what success would look like. We established performance metrics that we could measure, which could help inform as to how well we did.
Now that the dust has settled, it’s time to dive into the overall impact of your program and the performance of everyone involved (us included).
Attendee Feedback
It’s a great idea in most cases to solicit feedback from attendees. What went well? What could have been improved? What kind of impact did we have?
Content Evaluation
What topics resonated the most? Was there anything you didn’t like? What are some ideas for future content?
Venue
How fitting was the venue for your event in terms of size, cost, location, amenities, and otherwise. How was staff to work with? Is there anything left to be desired?
Staff
Evaluate all key staff members in terms of competency and execution. How were they to work with? Were staffing levels appropriate? Were there any staff members who proved invaluable? Anyone we might prefer to replace?
Technical Elements
Did we deploy adequate technologies to produce the event? Did all technical elements function as intended? How was the setting, staging, seating, and overall experience? Was the infrastructure cost effective?
Setup & Logistics
How efficient was the delivery and setup of your event? Did everything arrive on time, with proper instructions on where and how to set things up? We any important elements missed?
Whatever your performance metrics, we need to review the data carefully – starting around the event itself:There are many more questions to ask about how your event came off. Basically, we want to understand what we did well, and which areas could be improved. The experience of one event makes executing your next events so much easier with proper evaluation.
The real value in debriefing and evaluating event performance is to improve next time around. That’s how systems and relationships gain efficiency over time. If fact, review and refinement is the only way for such systems to optimize returns in an ever-changing world.
Moving away from the event itself, it only makes sense to revisit the overall intent of running your event.
As a company, we also internally evaluate our own performance. As a result, all players learn from mistakes and improve their ability to work together. The good stuff survives, while the bad stuff is cast aside or improved upon.
We encourage you to consider the powerful business case for finding the right long-term partnerships in your event production. Skills, capabilities, and service offerings are prerequisites of course, but the willingness and ability to learn and adapt together over time helps everyone win.
Event Planning & Consulting
Creative Design & Development
Equipment Engineering & Logistics
On-Site Setup & Event Production
Post Production & Content Amplification