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Vision Collective
  • Event Production Services
    • Phase 1:
      Strategic Planning
      • Goals, Plans & Timelines
      • Audience
      • Venue Options
      • Budgeting
      • Topics & Messaging
      • Presentation Styles
      • Branding Requirements
      • Audio/Visual Elements
      • Program Timelines
    • Phase 2:
      Creative Design
      • Digital Media Design
      • Print & Signage
      • Music & Sound
      • Video Production
      • Scenery & Set Design
    • Phase 3:
      Technical Infrastructure
      • Event Blueprint CAD Drawings
      • Technical Specifications
      • Location & Positioning
      • Systems Engineering
      • Video Requirements
      • Audio Requirements
      • Lighting Systems
      • Staging
      • Risk Management & Safety
      • Human Resource Requirements
      • Vendor Expectations
      • Contingency Planning
      • Shipping & Delivery
    • Phase 4:
      Setup & Production
      • Event Coordinator
      • Logistics & Timelines
      • Staffing Requirements
      • Venue Preparations
      • Audio & Visual Equipment
      • Lighting & Staging
      • Technical Setup
      • Final Testing & Safety
      • Vendor Accountability
      • Technical Operations
      • Take-Down & Cleanup
    • Phase 5:
      Post Production
      • Footage Review & Editing
      • Digital Asset Compilation
      • Event Recordings
      • Branding & Engagement
      • Documentation
      • Performance Metrics
      • Feedback & Surveys
      • Event Impact Analysis
      • Venue & Staff Reviews
      • Takeaways & Best Practices
  • About
  • Our Team
      • Jay Koller
        Managing Partner & CEO
      • Kristopher Roos
        Managing Partner & CEO
      • Roy Atwell
        Logistics Maven
      • Joe Ayco
        Transportation Specialist
      • Grant Campbell
        Project Manager
      • Chris Grant
        Transportation Specialist
      • Jon Jacobs
        Warehouse Support Specialist
      • Andrea Jimenez
        Project Manager
      • Patrick Roche
        Creative Director
      • Scott Senko
        Production Manager
      • Breanna Weible
        Office Manager
  • Get Started
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Link to: Event Planning & Strategic Consulting

Event Planning & Consulting

Link to: Creative Design & Development

Creative Design & Development

Link to: Technical Equipment Engineering & Logistics

Equipment Engineering & Logistics

Link to: On-Site Event Setup & Production

On-Site Setup & Event Production

Link to: Post Production & Content Amplification

Post Production & Content Amplification

Post Production & Content Amplification

“Very reliable! The team at V/C is knowledgeable, personable and up to date on current trends.  They have become an extension of my team.”

Stephanie HeacockCMP Senior Manager, Marketing Communications - C.R. Bard, Inc.
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Event over…everyone back to your day jobs!

Just kidding…but we get it. Everyone’s high-fiving each other and celebrating a successful event. You’re ready to be done, perhaps get back to other work you’ve had on the back burner for a while…or better yet, go on vacation!

When the event wraps, you’re absolutely welcome to take a break. You deserve it. That said, there are some final step activities that always stand to bring huge value and overall return on your event investment.

If there’s any marketing or brand building component to your event goals, you’re going to want to leverage all of the content that was created during your event into new places, for new audiences, and over long periods of time. It’s easier than it sounds…and we can help you.

Your Event is a Content Machine

Not everyone was available to attend your event, but you can bring the best stuff to them, wherever they are, in the format that they prefer.

Imagine creating short videos, articles, quick insights, quotes, sound bytes and other smaller pieces of content which could be deployed on company websites, in social media, email campaigns, advertising, and branding efforts.

micro content graphic

The point is that you’re probably not hosting large-scale events every day. It’s a good idea to get the most mileage out of them as you can – filling in the down time and keeping your organization top of mind over the long haul.

Your event is a treasure trove of content waiting to happen…don’t let it slip away. You’ve got longer presentations or performances broken apart into small, targeted pieces which can be deployed on website and social media over time. The best moments of your event can be preserved, resurfacing on occasion to help your company stay top of mind until your next event…and beyond.

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  • Targeted Videos

    A simple 20-minute presentation might be broken down into five or six 1-minute videos, each about a single topic of discussion, a quote, or quick helpful insight.

  • Transcriptions for Written Content

    Video segments can be transcribed and easily edited into written article formats – evergreen content which could populate company blogs or news feeds.

  • Photo Documentation

    Photos can be easily deployed on social media with snippets of context to bring relevance and to tactfully compel target audiences in branding or sales campaigns.

  • Social Media Micro Posts

    Longer articles and videos can be broken apart into even smaller bite-sized written social posts with quotes or quick insights that represent your mission and company ideals.

  • Premium Branded Content

    All the best stuff could be compiled into branded “guides” or higher-value material which your audience might find highly valuable.

  • Stay Top of Mind

    Leverage the content you created during your event to build brand and fuel marketing campaigns until your next event rolls around. Content is what builds reputations in today’s world.

Event Evaluations – Performance Metrics, Learning & Refining

At the beginning of our adventure, we sought to define exactly what success would look like. We established performance metrics that we could measure, which could help inform as to how well we did.

Now that the dust has settled, it’s time to dive into the overall impact of your program and the performance of everyone involved (us included).

Attendee Feedback

It’s a great idea in most cases to solicit feedback from attendees. What went well? What could have been improved? What kind of impact did we have?

Content Evaluation

What topics resonated the most? Was there anything you didn’t like? What are some ideas for future content?

Venue

How fitting was the venue for your event in terms of size, cost, location, amenities, and otherwise. How was staff to work with? Is there anything left to be desired?

Staff

Evaluate all key staff members in terms of competency and execution. How were they to work with? Were staffing levels appropriate? Were there any staff members who proved invaluable? Anyone we might prefer to replace?

Technical Elements

Did we deploy adequate technologies to produce the event? Did all technical elements function as intended? How was the setting, staging, seating, and overall experience? Was the infrastructure cost effective?

Setup & Logistics

How efficient was the delivery and setup of your event? Did everything arrive on time, with proper instructions on where and how to set things up? We any important elements missed?

Whatever your performance metrics, we need to review the data carefully – starting around the event itself:There are many more questions to ask about how your event came off. Basically, we want to understand what we did well, and which areas could be improved. The experience of one event makes executing your next events so much easier with proper evaluation.

What are the takeaways? How can we optimize?

The real value in debriefing and evaluating event performance is to improve next time around. That’s how systems and relationships gain efficiency over time. If fact, review and refinement is the only way for such systems to optimize returns in an ever-changing world.

Moving away from the event itself, it only makes sense to revisit the overall intent of running your event.

  • Did we achieve the kind of impact we were hoping for?
  • Are we comfortable with the overall ROI on this event?
  • Do we want to reconsider our goals & plans moving forward in any way?
  • What could we change about our events to make them better?
  • Do we want to run more events? Less?
  • How was budget and are there any adjustments we should make there?

As a company, we also internally evaluate our own performance. As a result, all players learn from mistakes and improve their ability to work together. The good stuff survives, while the bad stuff is cast aside or improved upon.

We encourage you to consider the powerful business case for finding the right long-term partnerships in your event production. Skills, capabilities, and service offerings are prerequisites of course, but the willingness and ability to learn and adapt together over time helps everyone win.

Ready to speak with an event expert?

Schedule a Consultation
Link to: Event Planning & Strategic Consulting

Event Planning & Consulting

Link to: Creative Design & Development

Creative Design & Development

Link to: Technical Equipment Engineering & Logistics

Equipment Engineering & Logistics

Link to: On-Site Event Setup & Production

On-Site Setup & Event Production

Link to: Post Production & Content Amplification

Post Production & Content Amplification

Vision Collective HQ

2215 W. Lone Cactus Drive, Suite 1
Phoenix, Arizona 85027
(800) 409-7613

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Post Event

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